Despite its popularity, Savita Bhabhi has been the subject of controversy and criticism. Some have accused the magazine of promoting obscenity and pornography, while others have criticized its portrayal of women and relationships. The magazine has faced several bans and censorship attempts over the years, with some states in India banning its sale.

Savita Bhabhi has been a commercial success, with its circulation numbers reportedly in the hundreds of thousands. The magazine has also spawned a range of spin-offs, including video adaptations and merchandise. The magazine's popularity has been attributed to its bold and unapologetic approach to sex and relationships, which has resonated with a significant section of the Indian audience.

Savita Bhabhi was first published in 2010 by Kamasutra Books, a publisher known for producing erotic literature. The magazine was initially launched as a monthly publication and quickly gained popularity for its bold and explicit content. The magazine's protagonist, Savita, is a middle-aged housewife who finds herself in various erotic situations, often with multiple partners.