The portrayal of relationships and romantic storylines in Miss Jammu and Kashmir has had a significant impact on both society and the contestants. For the audience, these storylines provide a relatability factor, making the contestants more endearing and accessible. It allows viewers to engage on an emotional level, rooting for their favorite contestants not just as competitors but as individuals navigating love and relationships.

For the contestants, being in the public eye and having their relationships scrutinized can be challenging. However, it also offers them a platform to express their views on love, relationships, and personal boundaries. Many contestants have used this platform to speak about issues such as consent, the importance of emotional support in relationships, and the challenges faced by young couples in a conservative society.

In its initial years, Miss Jammu, as it was then known, primarily focused on the beauty and talent of its contestants. The narratives were largely centered around the contestants' personal achievements, their dreams, and their cultural heritage. Romantic storylines were not a dominant theme, as the focus was more on the individual aspirations of the contestants rather than their relationship statuses. However, as the pageant evolved and gained more popularity, the narratives began to shift, incorporating elements of relationships and romance.